What do we stand for?

We believe in the drawing power of great communications. We believe in the protective shield of a healthy brand, and the need to connect with customers in a relevant, memorable and ongoing way. To let them know just what your business is all about, what you stand for. And we believe in partnerships that are partnerships in spirit, not just in contract form. That’s what we stand for.

Our business depends on giving our clients what they need, within their budgets and deadlines. It is the only way for us to thrive and grow. Because of this underlying philosophy (or should we say reality), you’ll find us especially respectful of your revenues, your in-house creative and marketing staff, and your long term goals.

You won’t find any creative snobbery, condescension, or big agency pouting and posturing here. Nor will we try to put our own fame, success, and award wins ahead of yours. We understand that we work for you. Because of this fact, we listened hard with unbiased ears to what our clients and other clients told us they want. It led to our new agency format, and so far the reaction from clients has been very reaffirming.

Oh– one other thing. We’re proudly independent, a Canadian shop not owned by some monster conglomerate based in New York, London or Hong Kong. So we answer only to ourselves and our clients.