Our Methodology

“Disruption”. “Idea-Centric Thinking”. “Brand Matrices”. It seems there are a lot of new buzz words floating around today. It’s one of the peculiar trappings of our industry. Trendy, scientific, and supposedly proprietary systems for developing brand and retail advertising, that no one else has, or understands, or can possibly attain. And of course, only their system works.

The one trend that hasn’t gone away is the success of intelligent, carefully crafted, and targeted communications. We look for a unique, relevant consumer insight, test it, and then develop fresh, memorable creative to deliver that insight. Call it what you want. While no ad campaign is based on pure science, we also have a couple of more formalized techniques mapped-out for developing our work. If you’re interested in hearing about them, please contact us. Human nature hasn’t changed very much over the years, so we imagine we’ll be using them for some time to come.

Further, at Elevator, you will have the finest minds in the agency focused on your work. Senior people who instantly understand the challenge at hand. Not a junior team, sent in to save the agency money after your business has been won. We think you’ll find the mix of a team that is a little lighter in numbers (therefore lighter in overhead), and a little heavier in experience (all formerly from big agencies), a very potent combination.